Google Reader became such an ingrained service in my daily news gathering, that its untimely demise leaves some difficult to replace void in my life. Sure, I’m loving Fever, but acting in a world without Reader, how can I survive? To add insult and suffering, check out this post.

Sure, I can survive without Groups, Blogger, Coupons, and even TV, but Google Apps? No way! “Bear with me,” says the author, “but the estimated revenue from Apps is only about 2 percent of Google’s annual sales. And each new paid subscription to Apps pulls Google deeper into customer service, at which it is terrible and which its pampered staff of engineers so obviously does not want to provide.”

Google Apps is so ingrained in my personal and professional life that if Apps died I’d truly become remiss. Perhaps even a recluse, curled and rocking in the crevice under my desk. I pray that instinctively, Google’s data mining loves sniffing my contacts, emails, and calendar for morsel bites of information about my daily life and interactions. At least enough to keep my Apps for Business service on some threadbare lifeline.

Then I thought about Android, Google’s beloved mobile operating system. While Apple may hate Android, Google’s not interested in the “nuclear option.” Google’s game is search, and more specifically, search data. As Samsung and Amazon look to take a larger control of Android from Google, with Google’s open source model impossible to stop them, I fear Google may shy away from Android and focus specifically on other OS-related endeavors. Specifically, I can envision Google focusing on apps.

Apps, such as Gmail, that used to be sacred Android-only productions, now fill the coffers of iOS and Windows. Even now, there are rumors that Google Now will come to iOS. For shame! But in data game, anything goes.

That’s why, despite the adept popularity of Google’s mobile devices and Android, Google doesn’t absolutely need the Android OS to achieve its purposes. After all, there are only 26 letters in the English alphabet, and we’re already at K.

Secondly, I believe that the departure of Andy Rubin and placement of Sundar Pichai, Google’s Chrome project chief at the head of both Android and Chrome teams, signals Google’s further intent to unify the two systems.

Google really wants Chrome to succeed as an OS, thus the introduction of Chromebook Pixel, to show what’s next. Similarly, Google recognizes the vast potential of Android OS as a viable method for delivering web or mobile-based services. I suspect that soon we’ll see an Android-Chrome OS “fork,” which Google will seek to exploit to its own benefit, a la Amazon Kindle Fire.

I don’t think Android will die immediately, rather we’ll see the gradual shift to “Croid” or “Androme” OS.

Regardless of the result, you can rest comfortably knowing that Medusa’s heads will slowly disappear as Google sees less and less potential for some costly and useless services. Google will continue to streamline and rededicate itself to data and data-driven advertising revue. Is Office 365 still available?

Now, what do you think?

Jeff Taylor

I'm just an ordinary guy living an extraordinary life. I'm also an attorney and I blog about Android for lawyers. You can follow me on Twitter, LinkedIn, YouTube, or Google+.

1 Comment

Jeffrey Taylor · March 21, 2013 at 6:47 am

At least for now, Google won’t be joining Android and Chrome OS: I think the merger is inevitable.

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