Regardless of whether you agree or disagree with the outcome of the recent elections, one thing I think we all can agree on is that this election proved to be a technological advance.
First, Twitter saw the most traffic in history, with as many as 327,000 tweets were sent per minute at the height of the site’s traffic. That’s just a fraction of the 31 million tweets sent. President Obama’s campaign showed other politicians how to capture the young vote with smooth social media marketing and attractive placements. The Romney campaign never really captured the moment.
Secondly, more people had access to information than at any time. YouTube’s politics channel carried the debates live, and several news outlets carried the elections news coverage live. For the first time that I can remember, you didn’t need a television to be able to gather the results.
Finally, Google showed its power, running live results on its politics site, and introduced us all to search trends, highlighting the trending Google search results. Obviously, Google will carry these over into its commercial uses, but those who wanted the information had access to it, for free.
This was certainly a remarkable election.