Please, please, let me explain myself! I wrote this post on the necessity for lawyers to brand themselves using something other than The concept is simple: Gmail is becoming the next AOL when you’re talking professionalism. I’m taking a lot of heat for those comments.

I didn’t mean to imply that Gmail doesn’t have merit, rather I think you can easily import your branded email address into Gmail and present a more professional aura (not stuffiness). In fact, I forward my hosted address’s messages to my Google Apps for Business address, and trick people into thinking I’m a big wig by “sending mail as” my hosted address. Then, I manage all emails through Gmail and nobody is wiser.

I also have a personal Gmail address (2 actually) that I use to manage personal items I don’t care to mesh with my office, even though I’m in a small firm. In fact, all of the messages sent to get handled in my personal Gmail account. Could you even tell?

Of course I believe that Google has a place in all of our worlds. I also think we need our own piece of unique personality, even if in the end, the personality gets managed by Google.


Jeff Taylor

I'm just an ordinary guy living an extraordinary life. I'm also an attorney and I blog about Android for lawyers. You can follow me on Twitter, LinkedIn, YouTube, or Google+.

Let's discuss this (you can use Markdown in your comment)